I am a 52-year-old woman, an empty nester embarked on my own Next Step, trying to learn a new language; it is called SOCIAL MEDIA. I might as well be learning Greek, because it certainly seems like Greek to me!
I understand the importance of social media, I read newspapers, blogs, things on the Internet, and it clearly states that social media is the key to marketing. Everywhere I turn, I see people saying (or blogging or tweeting or Facebooking): “Build your personal brand through social media” and “Social media is the key to a successful career change” and even, “College graduates and job seekers need to worry about what they put on their Facebook pages.”
I am new to blogging, new to LinkedIn, new to Twitter, and am feeling incredibly overwhelmed. I don’t know about you, but when someone explains it to me and walks me through it, I get it. But as soon as I am left on my own to navigate the world wide web, I become confused, unsure, and insecure.
I have promised myself that I will conquer this brave new world, come hell or high water! (Come to think of it, with the recent hurricane in the northeast, the high water is itself a challenge to overcome!)
Wish me luck, and let me know if you too are facing the same dilemma. I could sure use the support and any feedback from others facing the same challenges, especially empty nesters like me.